Privacy Policy

Who We Are

Ethical Tech Matters LLC provides AI governance consulting, toolkits, and resources for enterprise teams. We are located in Texas, United States.

Information We Collect

Information You Provide Directly

• Contact Information: Name, email address, company, job title when you subscribe to our newsletter or download resources
• Communication Data: Messages you send us through contact forms, email, or consultation requests
• Professional Information: Industry, company size, AI governance needs when requesting consulting services

Information Collected Automatically

• Website Analytics: Pages visited, time on site, referring websites, device type, browser information
• Cookies: Essential cookies for website functionality, analytics cookies for site improvement
• Email Engagement: Open rates, click rates, and engagement with our email content

How We Use Your Information

Primary Uses

• Service Delivery: Providing requested resources, consulting services, and support
• Communication: Sending newsletters, updates, and responding to your inquiries
• Website Improvement: Analyzing site usage to improve user experience and content
• Legal Compliance: Meeting regulatory requirements and protecting our legitimate business interests

Marketing Communications

We may send you:

• Educational content about AI governance and ethics
• Information about our services and resources
• Industry insights and regulatory updates

You can unsubscribe at any time using the link in our emails or by contacting us directly.

Information Sharing

We DO NOT sell your personal information.

We may share your information with:

• Service Providers: Email marketing platforms (ConvertKit), website hosting, analytics tools that help us operate our business
• Legal Requirements: When required by law, court order, or to protect our rights and safety
• Business Transfers: In the unlikely event of a business sale or merger

Third-Party Services We Use

• ConvertKit: Email marketing and newsletter delivery
• Google Analytics: Website traffic analysis
• Hosting Providers: Website hosting and security

Data Security

We implement appropriate security measures to protect your information:

• Encrypted data transmission (SSL/TLS)
• Secure hosting with reputable providers
• Regular security updates and monitoring
• Limited access to personal information on a need-to-know basis

Data Retention

• Newsletter Subscribers: Until you unsubscribe or we determine the list is inactive
• Client Information: For the duration of our business relationship plus 7 years for legal/tax purposes
• Website Analytics: Aggregated data retained for 26 months
• Contact Inquiries: 3 years unless an ongoing business relationship develops

Your Rights

You have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Ask us to correct inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Unsubscribe: Opt out of marketing communications at any time
• Data Portability: Receive your data in a portable format

Cookies and Tracking

Essential Cookies

Required for website functionality, security, and basic operations. These cannot be disabled.

Analytics Cookies

Help us understand how visitors use our website to improve content and user experience. You can disable these through your browser settings.

Managing Cookies

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we become aware of such collection, we will delete the information immediately.

International Users

If you are located outside the United States, please note that your information will be transferred to and processed in the United States, where our servers are located and our business operates.

California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected and how it's used
• Right to delete personal information
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising privacy rights

Changes to This Policy

We may update this privacy policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

• Posting the updated policy on our website
• Sending email notification to subscribers
• Updating the "Last Updated" date below

Contact Us

For questions about this privacy policy or our data practices:

We are committed to resolving privacy concerns promptly and transparently.